The primary purpose of the WCS Communications and Marketing Department is to support the school’s mission and vision by fostering positive relationships with the school’s constituencies, promoting the school’s accomplishments, and communicating the advantages of a Christian education. The Assistant Director of Communications will support this cause by managing and growing the school’s social media presence across a variety of platforms, as well as perform general communications and marketing functions. The Assistant Director will assist the Director of Communications and Marketing in his/her role.
The Assistant Director of Communications must:
Be a born-again believer with a demonstrated commitment to Christian education and active member of a Protestant church.
Be in agreement with the Westminster Christian School Statement of Faith and general staff qualifications.
Have a Bachelor’s degree, in public relations, marketing, integrated communications, or relevant field preferred.
Have proven work experience in managing business social media accounts.
Have excellent communication skills, both verbal and written.
Have the ability to work well with WCS constituents, i.e., students, employees, parents, alumni and more.
Have outstanding work ethic.
Be self-directed, motivated, and a life-long learner.
Have the ability to work independently and prioritize.
Have strong organizational skills.
Essential Duties and Responsibilities:
Responsible for creating and distributing original and creative text, image and video content across all our social media channels (examples include Facebook, Twitter, Instagram, LinkedIn, Flickr, Pinterest and You Tube) to support the Wesminster brand, maintain clear communication with our constituencies and to positively influence the school’s reputation with prospective families.
Develop strategies to increase and measure web traffic and constituent engagement on all social media platforms, and prioritize to align with broader marketing strategies.
Stay up-to-date with changes and trends in all social platforms ensuring maximum effectiveness.
Facilitate online conversations with customers and respond to inquiries, during both business and non-business hours.
Develop and implement an optimal posting schedule, considering web traffic and customer engagement metrics.
Assist with online reputation management by monitoring school reviews and developing strategies to influence a positive reflection of the school.
Communications and Marketing
Assist with writing and editing school publications, including, but not limited to, monthly newsletter, blogs, news stories, letters, and brochures.
Create direct marketing emails, content and design, in support of school news and events.
Assist with keeping website content current, i.e., story placement, page development, photo and video placement.
Manage event registration forms and mailing list creation in support of school events and news.
Draft press releases and perform internal news gathering.
Assist Director of Communications with development of marketing campaigns in support of Admission Office marketing efforts.
Manage large library of school photos and videos, Develop organized system for easy access, while maintaining top quality.
Knowledge, Skills and Abilities:
Proven work experience as a social media specialist, and broad knowledge of communications and marketing activities.
Previous experience working within content management and database systems. Experience with Blackbaud, preferred.
Excellent communication skills, verban and written, and an above par knowledge of proper grammar.
Able to multitask, and accurately process a large amount of content for distribution.
A collaborative self-starter who is adept at problem solving.
Works well with others in the school community.
Proficient with or ability to learn new variety of marketing technologies.
Photoshop experience a plus.
Video editing experience a plus.
The salary is based on qualifications and experience.
6855 S.W. 152nd St
Miami, FL 33157
Phone: (305) 233-2030
Fax: (305) 253-9623