One of the most studied and analyzed generations, millennials are now becoming parents. “43% of children age 0–17 had millennial parents in 2014, and this figure is expected to exceed 50% in 2016,” says a recent Goldman Sachs report [PDF link].

And a new independent survey finds that millennial parents are bringing new online expectations for their children:

• Millennials are supportive of alternative approaches to education
• Three-fourths of millennial parents (77%) say that a DIY approach to education is a good idea
• They have had more experience personally in education options beyond brick and mortar schools than previous generations of parents
• They’re more open to and supportive of different education options
• 76% feel that K–12 public school students should be able to choose tuition-free online learning options to meet a student’s learning needs
• 92% of millennial parents think that students should be able to choose tuition-free online learning options.